Marketing (BS)

Program Educational Goals

The marketing major is designed to provide students with the key frameworks for marketing decision-making in a fast-changing world. The program uses course grades and assessments of assignments in key courses, and an assessment of learning in the senior year to ensure that the program standards are met.

Students who successfully complete this program will be able to:

Demonstrate knowledge of marketing concepts.
Analyze and interpret data for making marketing decisions.
Make comprehensive recommendations that are fully supported using quantitative evaluative evidence.
Communicate the results persuasively.

Four Year Plan

Please refer to the Four-Year Plan for departmental recommended path toward graduation.

University Requirements:

ENGL 110 - First-Year Writing (C- minimum)
First Year Seminar (FYS) (0-4 credits)
Discovery Learning Experience (DLE) (three credits)
Multicultural Requirement (three credits)
University Breadth Requirements (C- minimum):
- Creative Arts and Humanities (three credits)
- History and Cultural Change (three credits)
- Social and Behavioral Sciences (three credits)
- Mathematics, Natural Sciences, and Technology (three credits)
Capstone Experience

Major Requirements:

All required courses for the major will have a grade minimum of C-. This includes all breadth classes and other required coursework (besides free elective courses).

Additional Breadth Requirements:

C- or above required in all additional breadth requirements.

Six credits of Creative Arts and Humanities, History and Cultural Change, or foreign language (ARAB, CHIN, FREN, GRMN, GREK, HEBR, ITAL, JAPN, KORE, LATN, PORT, RUSS, SPAN at the 100-level and above).
Twelve credits (includes PSYC 100) of Social and Behavioral Sciences (one SOCI course required), no more than six credits may be taken in the same subject area (cross-listed courses included).
PSYC 100 - General Psychology Credit(s): 3
Seven credits of Mathematics, Natural Sciences, and Technology (CISC, MATH, and STAT courses do not apply), with one associated laboratory credit. For reference, you can complete one of the following for the laboratory credit:
ARTC 210 - Science of Color Phenomena Credit(s): 4
BISC 104 - Principles of Biology with Laboratory Credit(s): 4
BISC 113 - General Biology Laboratory Credit(s): 1
BISC 115 - Human Heredity and Development Laboratory Credit(s): 1
BISC 116 - Elementary Human Physiology Laboratory Credit(s): 1
BISC 117 - Elementary Evolutionary Ecology Laboratory Credit(s): 1
BISC 127 - Environments and Cultures in Conflict Credit(s): 4
BISC 207 - Introductory Biology I Credit(s): 4
BISC 208 - Introductory Biology II Credit(s): 4
CHEM 131 - General Chemistry Laboratory Credit(s): 1
CHEM 132 - General Chemistry Laboratory Credit(s): 1
CHEM 133 - General Chemistry Laboratory Credit(s): 1
CHEM 134 - General Chemistry Laboratory Credit(s): 1
ENWC 215 - Insects and Society Laboratory Credit(s): 1
GEOG 111 - Physical Geography Laboratory Credit(s): 1
GEOG 152 - Climate and Life Credit(s): 4
GEOG 221 - Meteorology Lab Credit(s): 1
GEOL 107 - Geology of Dynamic Earth Credit(s): 4
GEOL 110 - Earth’s Evolving Systems Credit(s): 4
GEOL 113 - Earth Science Credit(s): 4
GEOL 115 - Geological Hazards Laboratory Credit(s): 1
PHYS 133 - Introduction to Astronomy Credit(s): 4
PHYS 221 - Introductory Physics Laboratory I Credit(s): 1
PHYS 222 - Introductory Physics Laboratory II Credit(s): 1
PHYS 227 - Fundamentals of Physics Laboratory I Credit(s): 1
PHYS 228 - Fundamentials of Physics Laboratory II Credit(s): 1
PLSC 212 - Spring Landscape Plants Credit(s): 3
PLSC 214 - Indigenous Woody Plants of the Eastern United States Credit(s): 4
SCEN 101 - Physical Science Credit(s): 4
SCEN 102 - Physical Science Credit(s): 4
SCEN 105 - Science on the Scene Credit(s): 4
SCEN 107 - Snack Science Credit(s): 4
SCEN 109 - Art of Botany Credit(s): 4
SCEN 111 - Revolutionary Science Credit(s): 4
SCEN 115 - Origami Science Fablab/Makerspace Credit(s): 4
SCEN 117 - Citizen Science Credit(s): 4
SCEN 119 - Transforming Solar Energy Credit(s): 4

Related Coursework:

C- required in all courses.

COMM 212 - Public Speaking & Professional Presentation Credit(s): 3
or
HOSP 230 - Executive Presentations and Problem Solving Credit(s): 3
MATH 221 - Calculus I Credit(s): 3
MISY 262 - Fundamentals of Business Analytics Credit(s): 3
STAT 200 - Basic Statistical Practice Credit(s): 3

Business Core:

Minimum grade C- required in all business core courses.

ACCT 207 - Accounting I Credit(s): 3
ACCT 208 - Accounting II Credit(s): 3
ACCT 352 - Law and Social Issues in Business Credit(s): 3
BUAD 110 - Basics of Business Credit(s): 3 (FYS)
BUAD 301 - Introduction to Marketing Credit(s): 3
BUAD 306 - Introduction to Service and Operations Management Credit(s): 3
BUAD 309 - Organizational Behavior Credit(s): 3
BUAD 441 - Strategic Management Credit(s): 3
ECON 101 - Introduction to Microeconomics Credit(s): 3
ECON 103 - Introduction to Macroeconomics Credit(s): 3
FINC 311 - Principles of Finance Credit(s): 3
MISY 160 - Business Computing: Tools and Concepts Credit(s): 3
MISY 261 - Business Information Systems Credit(s): 3

Marketing Core:

Minimum grade C-.

BUAD 302 - Marketing Research Credit(s): 3
BUAD 476 - Marketing Analytics Credit(s): 3
BUAD 479 - Marketing Strategy for the Firm Credit(s): 3

Three of the following courses:

Minimum grade of C-.

*Must include either BUAD 471 or BUAD 473 .

BUAD 470 - Introduction to Personal Selling Credit(s): 3
BUAD 471 - Advertising and Media Management Credit(s): 3
BUAD 472 - Marketing, Society and the Environment Credit(s): 3
BUAD 473 - Consumer Behavior Credit(s): 3
BUAD 474 - Marketing Channels and Retailing Credit(s): 3
BUAD 475 - International Marketing Credit(s): 3
BUAD 477 - Digital Marketing Credit(s): 3
BUAD 478 - Field Projects in Marketing Credit(s): 3
ENTR 351 - Entrepreneurial Marketing Credit(s): 3

International Theme Elective:

One of the following:

ACCT 395 - Seminar: International Accounting Credit(s): 3
ACCT 483 - Introduction to International Accounting Credit(s): 3
BUAD 383 - Seminar on International Business Credit(s): 3
BUAD 384 - Global Business Environment Credit(s): 3
BUAD 386 - International Business Management Credit(s): 3
BUAD 391 - Seminar on International Management Credit(s): 3
BUAD 393 - Seminar on International Marketing Management Credit(s): 3
BUAD 394 - Seminar on International Operations Management Credit(s): 3
BUAD 425 - Current Issues in Global Business Credit(s): 3
BUAD 475 - International Marketing Credit(s): 3
ECON 311 - Economics of Developing Countries Credit(s): 3
ECON 340 - International Economics Credit(s): 3
ECON 441 - International Trade Credit(s): 3
ECON 443 - International Monetary Economics Credit(s): 3
FINC 392 - Seminar on International Financial Management Credit(s): 3
FINC 415 - International Finance Credit(s): 3

Professional Electives:

One ACCT, BUAD, ECON, ENTR, FINC, MISY, or SPMT courses (at the 300-level or higher) (three credits). C- required.
- One ECON course at the 200-level or higher and/or one ENTR course may be applied to the Professional Electives. If ECON is used as a Professional Elective, an ECON may NOT be used as an International course.
- ACCT, BUAD, ECON, ENTR, FINC or MISY electives are 300-level or higher courses offered through the departments of Accounting & MIS, Business Administration, Economics and Finance. ACCT 302 , ACCT 351 and ACCT 351 do not count toward degree for majors.
  - ACCT 302 or MISY 225 may be substituted, for MISY 261 , and ACCT 350 and ACCT 351 may be substituted for ACCT 352 if completing a double major with Accounting.
    - Only one of MISY 261 or ACCT 302 may be used for graduation.

Electives:

After required courses are completed, sufficient credits must be taken to meet the minimum credits required for the degree and no more than two credits can be from BHAN 120 .