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Nov 02, 2024
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2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]
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BUAD 471 - Advertising and Media Management Credit(s): 3 ADVERTISING & MEDIA MANAGEMENT Component: Lecture Explore a variety of topics including: determining advertising objectives, media planning including media characteristics, media-market measurements and media purchasing; selecting campaign themes and developing creative strategy for traditional and electronic markets; controlling advertising expenditures; the impact of regulations as well as social and economic effects of advertising. Repeatable for Credit: N Allowed Units: 3 Multiple Term Enrollment: N Grading Basis: Student Option PREREQ: BUAD 301 . College of Engineering Breadth: EG BREADTH: COE Breadth Requirement Course Typically Offered: Fall, Winter and Spring General Education Objectives: GE1C: Engage in Constructive Ideation GE2A: Communicate Effectively in Writing GE2C: Communicate Through Creative Expression GE5A: Reason Quantitatively
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