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Nov 02, 2024
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2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]
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BUAD 473 - Consumer Behavior Credit(s): 3 CONSUMER BEHAVIOR Component: Lecture Explores a variety of topics including: the decision processes associated with buying, consuming, and disposing of products, services, and ideas; social, cultural, and psychological influences on consumer decision making and consumption patterns; the relationship between consumer behavior and marketing decision making. Repeatable for Credit: N Allowed Units: 3 Multiple Term Enrollment: N Grading Basis: Student Option PREREQ: BUAD 301 . Course Typically Offered: Fall, Summer and Spring General Education Objectives: GE1B: Analyze Arguments and Information GE1C: Engage in Constructive Ideation GE2A: Communicate Effectively in Writing GE2B: Communicate Orally GE2C: Communicate Through Creative Expression GE4: Critically Evaluate Ethical Implications GE5C: Reason Scientifically
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