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Nov 02, 2024
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2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]
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BUAD 476 - Marketing Analytics Credit(s): 3 MARKETING ANALYTICS Component: Lecture Explores various quantitatively-based marketing models used to make decisions related to segmentation, positioning, and the allocation of marketing mix expenditures. Repeatable for Credit: N Allowed Units: 3 Multiple Term Enrollment: N Grading Basis: Student Option PREREQ: BUAD 301 , BUAD 302 , and MISY 262 . Course Typically Offered: Fall and Spring General Education Objectives: GE1A: Read Critically GE1B: Analyze Arguments and Information GE1C: Engage in Constructive Ideation GE2A: Communicate Effectively in Writing GE2C: Communicate Through Creative Expression GE5A: Reason Quantitatively GE5B: Reason Computationally GE5C: Reason Scientifically
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