BUAD 302 - Marketing Research

Credit(s): 3

MARKETING RESEARCH
Component: Lecture
Focuses on the marketing research process as an aid in marketing decision making. Defining marketing problems, identifying marketing information needs, developing methods to gather information, and applying research results to marketing problems.
Repeatable for Credit: N Allowed Units: 3 Multiple Term Enrollment: N Grading Basis: Student Option

PREREQ: BUAD 301, MISY 262, and MISY 160 or CISC 101.

Course Typically Offered: Fall and Spring

General Education Objectives:
GE2A: Communicate Effectively in Writing GE5A: Reason Quantitatively GE5B: Reason Computationally GE5C: Reason Scientifically