HOSP 481 - Marketing Hospitality Experiences

Credit(s): 3

MARKETING HOSP EXPERIENCES
Component: Lecture
Application of service and experiential marketing principles in both high-touch and high-tech hospitality settings. Emphasizes the role of guest relationships and technology towards the enhancement of experiential service quality.
Repeatable for Credit: N Allowed Units: 3 Multiple Term Enrollment: N Grading Basis: Student Option

Course Typically Offered: Fall and Spring

General Education Objectives:
GE1A: Read Critically GE1B: Analyze Arguments and Information GE1C: Engage in Constructive Ideation GE2B: Communicate Orally GE2C: Communicate Through Creative Expression