Marketing (BS)

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Please refer to the Four-Year Plan for departmental recommended path towards graduation.

University Requirements:

ENGL 110 - Seminar in Composition (C- minimum)
First Year Seminar (FYS) (0-4 credits)
Discovery Learning Experience (DLE) (three credits)
Multicultural Requirement (three credits)
University Breadth Requirements (C- minimum):
- Creative Arts and Humanities (three credits)
- History and Cultural Change (three credits)
- Social and Behavioral Sciences (three credits)
- Mathematics, Natural Sciences, and Technology (three credits)
Capstone Experience

Major Requirements:

Additional Breadth Requirements:

Six credits of Creative Arts and Humanities, History and Cultural Change, and/or foreign language instruction.
Twelve credits (includes PSYC 100) of Social and Behavioral Sciences (one SOCI course required), no more than six credits may be taken in the same department.
Seven credits of Mathematics, Natural Sciences, and Technology (CISC, MATH, and STAT courses do not apply), with one assiciated laboratory credit
PSYC 100 - General Psychology Credit(s): 3

Related Coursework:

COMM 212 - Public Speaking & Professional Presentation Credit(s): 3
or
HOSP 230 - Executive Presentations and Problem Solving Credit(s): 3
MATH 201 - Introduction to Statistical Methods I Credit(s): 3 (minimum grade C-)
or
STAT 200 - Basic Statistical Practice Credit(s): 3
MATH 202 - Introduction to Statistical Methods II Credit(s): 3 (minimum grade C-)
or
MISY 262 - Fundamentals of Business Analytics Credit(s): 3
MATH 221 - Calculus I Credit(s): 3 (minimum grade C-)

Business Core:

Minimum grade C- required except in ACCT 352 , MISY 160 , and MISY 261 .

ACCT 207 - Accounting I Credit(s): 3
ACCT 208 - Accounting II Credit(s): 3
ACCT 352 - Law and Social Issues in Business Credit(s): 3
BUAD 110 - Basics of Business Credit(s): 3 (FYE)
BUAD 301 - Introduction to Marketing Credit(s): 3
BUAD 306 - Introduction to Service and Operations Management Credit(s): 3
BUAD 309 - Organizational Behavior Credit(s): 3
BUAD 441 - Strategic Management Credit(s): 3
ECON 101 - Introduction to Microeconomics Credit(s): 3
ECON 103 - Introduction to Macroeconomics Credit(s): 3
FINC 311 - Principles of Finance Credit(s): 3
MISY 160 - Business Computing: Tools and Concepts Credit(s): 3
MISY 261 - Business Information Systems Credit(s): 3

Marketing Core:

Minimum grade C-.

BUAD 302 - Marketing Research Credit(s): 3
BUAD 476 - Marketing Analytics Credit(s): 3
BUAD 479 - Marketing Strategy for the Firm Credit(s): 3

Three of the following courses:

Minimum grade of C-.

*Must include either BUAD 471 or BUAD 473 .

BUAD 470 - Introduction to Personal Selling Credit(s): 3
BUAD 471 - Advertising and Media Management Credit(s): 3
BUAD 472 - Marketing, Society and the Environment Credit(s): 3
BUAD 473 - Consumer Behavior Credit(s): 3
BUAD 474 - Marketing Channels and Retailing Credit(s): 3
BUAD 475 - International Marketing Credit(s): 3
BUAD 477 - Digital Marketing Credit(s): 3
BUAD 478 - Field Projects in Marketing Credit(s): 3
ENTR 351 - Entrepreneurial Marketing Credit(s): 3

International Theme Elective:

One of the following:

ACCT 395 - Seminar: International Accounting Credit(s): 3
ACCT 483 - Introduction to International Accounting Credit(s): 3
BUAD 383 - Seminar on International Business Credit(s): 3
BUAD 384 - Global Business Environment Credit(s): 3
BUAD 386 - International Business Management Credit(s): 3
BUAD 391 - Seminar on International Management Credit(s): 3
BUAD 393 - Seminar on International Marketing Management Credit(s): 3
BUAD 394 - Seminar on International Operations Management Credit(s): 3
BUAD 425 - Current Issues in Global Business Credit(s): 3
BUAD 475 - International Marketing Credit(s): 3
ECON 311 - Economics of Developing Countries Credit(s): 3
ECON 340 - International Economics Credit(s): 3
ECON 441 - International Trade Credit(s): 3
ECON 443 - International Monetary Economics Credit(s): 3
FINC 392 - Seminar on International Financial Management Credit(s): 3
FINC 415 - International Finance Credit(s): 3

Professional Electives:

One ACCT, BUAD, ECON, ENTR, FINC, MISY, or SPMT courses (at the 300-level or higher) (three credits)
- One ECON course at the 200-level or higher and/or one ENTR course may be applied to the Professional Electives. If ECON is used as a Professional Elective, an ECON may NOT be used as an International course.
- ACCT, BUAD, ECON, ENTR, FINC or MISY electives are 300-level or higher courses offered through the departments of Accounting & MIS, Busines Administration, Economics and Finance. ACCT 302 , ACCT 351 and ACCT 351 do not count toward degree for majors.
  - ACCT 302 or MISY 225 may be substituted, for MISY 261 , and ACCT 350 and ACCT 351 may be substituted for ACCT 352 if completing a double major with Accounting.
    - Only one of MISY 261 or ACCT 302 may be used for graduation.

Electives:

After required courses are completed, sufficient credits must be taken to meet the minimum credits required for the degree and no more than two credits can be from BHAN 120 .