Jan 30, 2025

2019-2020 Undergraduate Catalog

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2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

Advertising Minor

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Majors in the Lerner College of Business & Economics

must earn a grade of C- or better in all the following courses:

Marketing Courses:

BUAD 301 - Introduction to Marketing Credit(s): 3
BUAD 471 - Advertising and Media Management Credit(s): 3
BUAD 473 - Consumer Behavior Credit(s): 3

Art Course:

ART 204 - Media/Design/Culture Credit(s): 3

Communication Courses:

COMM 245 - Media and Society Credit(s): 3
EDUC 485 - Multimedia Literacy Credit(s): 3

One of the following:

COMM 309 - Introduction to Public Relations Credit(s): 3
COMM 313 - Communication Principles in Advertising Credit(s): 3
COMM 325 - Studio Television Production Credit(s): 3
COMM 423 - Communication, Advertising, and the Consumer Credit(s): 3

Total Credits 21

Majors outside the Lerner College of Business & Economics

must earn a grade of C- or better in all the following courses:

Marketing and Economics Courses:

BUAD 301 - Introduction to Marketing Credit(s): 3
BUAD 471 - Advertising and Media Management Credit(s): 3
BUAD 473 - Consumer Behavior Credit(s): 3
ECON 100 - Economic Issues and Policies Credit(s): 3
or
ECON 103 - Introduction to Macroeconomics Credit(s): 3

Art Course:

ART 204 - Media/Design/Culture Credit(s): 3

Communication Courses:

Six credits from:

COMM 245 - Media and Society Credit(s): 3
COMM 309 - Introduction to Public Relations Credit(s): 3
COMM 313 - Communication Principles in Advertising Credit(s): 3
COMM 325 - Studio Television Production Credit(s): 3
COMM 423 - Communication, Advertising, and the Consumer Credit(s): 3
EDUC 485 - Multimedia Literacy Credit(s): 3

Credits to Total a Minimum of 21