Mar 31, 2020  
2019-2020 Undergraduate Catalog 
    
2019-2020 Undergraduate Catalog

Department of Business Administration


Telephone: (302) 831-2554
http://www.lerner.udel.edu/business/
Faculty Listing: http://www.lerner.udel.edu/departments/business-administration/faculty-research

Global Enterprise Management

Global Enterprise Management prepares students for the opportunities and challenges of doing business on a global scale.  The major is interdisciplinary and allows students to customize the degree through the selection of skills and perspectives courses. 

International Business Studies

International Business Studies focuses on the in-depth study of a region of the world with a heavy emphasis on advanced language skills and international studies to accompany a strong curriculum of business and international business courses. All International Business Studies majors must complete a fall or spring semester abroad studying in a region of the world consistent with their language of choice.

Management

Managers are essential to every organization because they work with people to make and implement decisions that move organizations forward. The Management major prepares students to be productive and insightful managers. It enhances students’ leadership, communication, and analytical skills; provides strategies and models for solving problems ethically and effectively; and equips students to become managers who can make things happen in a dynamic global economy.

Marketing

Marketing majors learn how to gather information regarding consumers’ needs and wants and use this information to make strategic decisions regarding goods or services, pricing, promotion, and distribution. The goal of marketing is to create, build, and maintain mutually beneficial exchanges with consumers and/or businesses to achieve organizational objectives.

Operations Management

The Operations Management (OM) major focuses on the process by which a firm produces a product or provides a service. OM majors are concerned with addressing questions such as, how much of a product should be produced? What is the most efficient way to produce that amount of product or that level of service? OM is all about the transformation of raw materials, labor, and capital into final products and/or services. The OM major prepares students to be effective problem solvers by increasing their ability to analyze and interpret quantitative information that they then can use to make solid business decisions.

Students seeking a Bachelor of Science in any major within the Department of Business Administration may take only one of the four required upper-level courses in their major at another AACSB institution unless advance permission is granted for credit earned in residential study-abroad courses.

Minors

The minor in Advertising is designed to give students from any major an increased understanding of the concepts of marketing, economics, mass communication, and public relations, as well as the strategies and tactics of advertising management. In addition, students will gain familiarity with the rapidly changing digital media landscape and examine some of the social and cultural issues inherent in the new media and technologies. 

The minor in Business Administration provides students in degree programs in Economics and those outside the Lerner College of Business and Economics with an opportunity to acquaint themselves with the basic concepts of business administration. Completion of the requirements for the minor provides a basic understanding of the language and major functional areas of business. Students seeking a minor in Business Administration may take only one of the required Business or Finance courses at another AACSB institution.

The minor in International Business is designed to give an increased understanding of the important international dimension of business.  Students electing the International Business minor are encouraged to incorporate a short-term study abroad program into their course of study.  Students seeking a minor in International Business may take only one of the required Alfred Lerner College of Business and Economics courses at another AACSB institution unless advance permission is granted for credit earned in residential study-abroad courses.

The minor in International Business with Language requires completion of the 18 credits required for the International Business Minor  plus completion of at least two courses at the 200-level taught in the language of choice for a total of 24 credits. The languages available are Arabic, Chinese, French, German, Italian, Japanese, Russian, or Spanish. Students selecting the International Business Minor with Language may count one language course as part of the nine credits in International and Region Studies Courses, in addition to the two required 200-level courses. Students are encouraged to incorporate a short-term study abroad program into their course of study, especially a Foreign Languages and Literatures program to a country that uses the student’s target language; however, only courses taught in the language of choice count toward the minor.

The minor in International Business Studies is designed for students who may be interested in language and business, but who are not majoring in a business area. The minor is restricted to students pursuing a major in Economics or any major outside the Lerner College of Business and Economics.

The minor in Professional Selling and Sales Management, open to all majors, provides students with the concepts and language of personal selling and sales management.  Students will improve their ability to realize desired results, whether selling products or services to the public or selling recommendations to teams within an organization.

Programs

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