BUAD 301 - Introduction to Marketing

Credit(s): 3

INTRODUCTION TO MARKETING
Component: Lecture
Management of the marketing functions, marketing research, product planning, distribution channels, pricing, personal selling, and advertising. Emphasis on consumer and industrial markets.
Repeatable for Credit: N Allowed Units: 3 Multiple Term Enrollment: N Grading Basis: Student Option

RESTRICTIONS: Requires sophomore status.

University Breadth: Social and Behavioral Sciences College of Arts and Sciences Breadth: GROUP C: A&S Social & Behavioral Sci Course Typically Offered: Fall, Winter, Spring, Summer

General Education Objectives:
GE2A: Communicate Effectively in Writing GE2B: Communicate Orally GE3A: Work Collaboratively Across Cultures GE4: Critically Evaluate Ethical Implications