Jun 16, 2024  
2020-2021 Undergraduate Catalog 
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

BUAD 481 - Sales Management

Credit(s): 3
Examine the elements of an effective sales force as a key component of the organization’s total marketing effort. Extend student’s understanding of marketing’s reach and potential impact in achieving its overarching goals. Objectives include understanding the sales process, the relationship between sales and marketing, sales force structure, customer relationship management (CRM), uses of technology to improve sales force effectiveness, and issues in recruiting, selecting, training, motivating, compensating and retaining salespeople.
Repeatable for Credit: N Allowed Units: 3 Multiple Term Enrollment: N Grading Basis: Student Option
PREREQ: BUAD 301 BUAD 309 , and BUAD 470  or ENTR 452 . RESTRICTIONS: Restricted to students in the Minor in Professional Selling and Sales Management.
Course Typically Offered: Verify offering with Dept
General Education Objectives: