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Nov 13, 2024
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2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]
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BUAD 301 - Introduction to Marketing Credit(s): 3 INTRODUCTION TO MARKETING Component: Lecture Management of the marketing functions, marketing research, product planning, distribution channels, pricing, personal selling, and advertising. Emphasis on consumer and industrial markets. Repeatable for Credit: N Allowed Units: 3 Multiple Term Enrollment: N Grading Basis: Student Option RESTRICTIONS: Requires sophomore status. University Breadth: Social and Behavioral Sciences College of Arts and Sciences Breadth: GROUP C: A&S Social & Behavioral Sci Course Typically Offered: Fall, Winter, Spring, Summer General Education Objectives: GE2A: Communicate Effectively in Writing GE2B: Communicate Orally GE3A: Work Collaboratively Across a Variety of Cultures GE4: Critically Evaluate Ethical Implications
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