BUAD 476 - Marketing Analytics

Credit(s): 3

MARKETING ANALYTICS
Component: Lecture
Explores various quantitatively-based marketing models used to make decisions related to segmentation, positioning, new product diffusion, and allocation of marketing mix expenditures.
Repeatable for Credit: N Allowed Units: 3 Multiple Term Enrollment: N Grading Basis: Student Option

PREREQ: BUAD 301, BUAD 302, and MATH 202.

General Education Objectives:
GE1A: Read Critically GE1B: Analyze Arguments and Information GE1C: Engage in Constructive Ideation GE2A: Communicate Effectively in Writing GE2C: Communicate Through Creative Expression GE5A: Reason Quantitatively GE5B: Reason Computationally GE5C: Reason Scientifically