Jun 24, 2024  
2020-2021 Undergraduate Catalog 
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

BUAD 302 - Marketing Research

Credit(s): 3
Component: Lecture
Focuses on the marketing research process as an aid in marketing decision making. Defining marketing problems, identifying marketing information needs, developing methods to gather information, and applying research results to marketing problems.
Repeatable for Credit: N Allowed Units: 3 Multiple Term Enrollment: N Grading Basis: Student Option
PREREQ: BUAD 301 , and MATH 202  or MISY 262 , and MISY 160  or CISC 101 .
Course Typically Offered: Fall and Spring
General Education Objectives:
GE2A: Communicate Effectively in Writing GE5A: Reason Quantitatively GE5B: Reason Computationally GE5C: Reason Scientifically