Mar 28, 2024  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

BUAD 476 - Marketing Analytics (3cr.)

Credit(s): 3
MARKETING ANALYTICS
Component: Lecture
Explores various quantitatively-based marketing models used to make decisions related to segmentation, positioning, new product diffusion, and allocation of marketing mix expenditures.
Repeatable for Credit: N Allowed Units: 3 Multiple Term Enrollment: N Grading Basis: Student Option
PREREQ: BUAD 301 , BUAD 302 , and MATH 202 .
General Education Objectives:
Read Critically Analyze Arguments and Information Engage in Constructive Ideation Communicate Effectively in Writing Communicate Through Creative Expression Reason QuantitativelyReason Computationally Reason Scientifically