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Mar 28, 2024
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2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]
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BUAD 476 - Marketing Analytics (3cr.)Credit(s): 3 MARKETING ANALYTICS Component: Lecture Explores various quantitatively-based marketing models used to make decisions related to segmentation, positioning, new product diffusion, and allocation of marketing mix expenditures. Repeatable for Credit: N Allowed Units: 3 Multiple Term Enrollment: N Grading Basis: Student Option PREREQ: BUAD 301 , BUAD 302 , and MATH 202 . General Education Objectives: Read Critically Analyze Arguments and Information Engage in Constructive Ideation Communicate Effectively in Writing Communicate Through Creative Expression Reason QuantitativelyReason Computationally Reason Scientifically
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