Oct 05, 2022  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

BUAD 301 - Introduction to Marketing (3cr.)

Credit(s): 3
INTRODUCTION TO MARKETING
Component: Lecture
Management of the marketing functions, marketing research, product planning, distribution channels, pricing, personal selling, and advertising. Emphasis on consumer and industrial markets.
Repeatable for Credit: N Allowed Units: 3 Multiple Term Enrollment: N Grading Basis: Student Option
RESTRICTIONS: Requires sophomore status.
University Breadth: Social and Behavioral Sciences Course Typically Offered: Fall, Winter, Spring, Summer
General Education Objectives:
Communicate Effectively in Writing Communicate Orally Work Collaboratively Across a Variety of Cultures Critically Evaluate Ethical Implications