BUAD 301 - Introduction to Marketing (3cr.)

Credit(s): 3

INTRODUCTION TO MARKETING
Component: Lecture
Management of the marketing functions, marketing research, product planning, distribution channels, pricing, personal selling, and advertising. Emphasis on consumer and industrial markets.
Repeatable for Credit: N Allowed Units: 3 Multiple Term Enrollment: N Grading Basis: Student Option
RESTRICTIONS: Requires sophomore status.

University Breadth: Social and Behavioral Sciences Course Typically Offered: Fall, Winter, Spring, Summer

General Education Objectives:
Communicate Effectively in Writing Communicate Orally Work Collaboratively Across a Variety of Cultures Critically Evaluate Ethical Implications