Jul 23, 2024  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

FASH 430 - Apparel Brand Management & Marketing (3cr.)

Credit(s): 3
APPAREL BRAND MGMT & MKTG
Component: Lecture
A study of the significance of brand management for fashion companies as a competitive strategy for building sales and customer base. Introduction to the essential elements of branding, the course covers major activities of brand management and marketing with a focus on apparel firms. Apparel branding examined in global context due to the global nature of industry and its impact on consumers around the world.
Repeatable for Credit: N Allowed Units: 3 Multiple Term Enrollment: N Grading Basis: Student Option
PREREQ: FASH 218  and BUAD 301 .
Course Typically Offered: Fall and Spring
General Education Objectives:
Read Critically Communicate Effectively in Writing Communicate Orally