ENTR 665 - User-Centered Research Methods for Entrepreneurship (3cr.)

Credit(s): 3

USER-CENTERED RESEARCH METHODS
Component: Lecture
Provides foundational tools for understanding customer and societal issues on an individual and contextualized level. User-centered research methods such as observation, depth interviewing, cultural consensus analysis and projective techniques are applied to identifying problems, unmet needs and opportunities. User-centered methods are also utilized to guide idea generation and solution testing as students engage in real-world application across a variety of fields.
Allowed Units: 3 Grading Basis: Student Option