Jun 02, 2024  
2017-2018 Graduate Catalog 
    
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2017-2018 Graduate Catalog [ARCHIVED CATALOG]

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HOSP 601 - Advanced Hospitality and Tourism Product Management (3cr.)

Credit(s): 3
ADV HOSPITALITY PRODUCT MGMT
Component: Lecture
Reviews different types, styles and quality of hospitality and tourism products. Examines product management including branding, product lifecycles, positioning and packaging. Includes the latest trends in product development and theoretical and practical issues related to multi-unit operations.
Allowed Units: 3 Grading Basis: Student Option


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