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May 20, 2024
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2017-2018 Graduate Catalog [ARCHIVED CATALOG]
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HLPR 819 - Social Marketing (3cr.) Credit(s): 3
SOCIAL MARKETING
Component: Lecture
Application of marketing principles to health behavior change. Includes the development, implementation and evaluation of social marketing campaigns; theories of behavior change applied to marketing; message development, targeting and segmentation; analysis of current social marketing initiatives.
Allowed Units: 3 Grading Basis: Student Option
RESTRICTIONS: Graduate students only.
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