FASH 630 - Apparel Brand Management & Marketing (3cr.)

Credit(s): 3

APPAREL BRAND MGMT & MKTG
Component: Lecture
A study of the significance of brand management for fashion companies as a competitive strategy for building sales and customer base. Introduction to essential elements of branding. Examines major activities of brand management and marketing with a focus on apparel firms. Apparel branding examined in the global context due to global nature of industry and its impact on consumers around the world.
Allowed Units: 3 Grading Basis: Student Option
PREREQ: Graduate standing. RESTRICTIONS: Not open to students with credit for FASH430.