COMM 623 - Communication, Advertising and the Consumer (3cr.)

Credit(s): 3

COMM/ADVERTISING/THE CONSUMER
Component: Lecture
Introduction to the content of advertising, including portrayals of gender, race and sexuality. Investigates the relationship between advertising and the individual consumer, particularly what advertising’s cognitive effects can be and how they may result in behavioral effects.
Allowed Units: 3 Grading Basis: Student Option
RESTRICTIONS: Open to grad students only.