COMM 609 - Public Relations Campaign Planning (3cr.)

Credit(s): 3

PUBLIC RELATNS CAMPAIGN PLANNI
Component: Lecture
Comprehensive recap of the Integrated Marketing Communication function, with an emphasis on public relations research, objectives, strategies, integrated tactics, and campaign evaluation. Utilizes a small team “service learning” setup, wherein the teams adopt a community non-profit organization and work closely with Board and staff members to produce and present a comprehensive public relations campaign plan.
Allowed Units: 3 Grading Basis: Student Option
RESTRICTIONS: Open to graduate students only.