Dec 21, 2025  
2017-2018 Undergraduate Catalog 
    
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2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

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BUAD 476 - Marketing Analytics (3cr.)

Credit(s): 3
MARKETING ANALYTICS
Component: Lecture
Explores various quantitatively-based marketing models used to make decisions related to segmentation, positioning, new product diffusion, and allocation of marketing mix expenditures.
Allowed Units: 3 Grading Basis: Student Option
PREREQ: BUAD 301 , BUAD 302 , and MATH 202 .


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