BUAD 302 - Marketing Research (3cr.)

Credit(s): 3

MARKETING RESEARCH
Component: Lecture
Focuses on the marketing research process as an aid in marketing decision making. Defining marketing problems, identifying marketing information needs, developing methods to gather information, and applying research results to marketing problems.
Allowed Units: 3 Grading Basis: Student Option
PREREQ: BUAD 301, MATH 202 or MISY 262, and MISY 160 or CISC 101.

Course Typically Offered: Fall and Spring