Department of Business Administration

Marketing BS Four-Year Plan

FALL	SPRING
First Year
ECON 101 - Introduction to Microeconomics (3cr.) *	ENGL 110 - Seminar in Composition (3cr.) *
MATH 221 - Calculus I (3cr.) *	ECON 103 - Introduction to Macroeconomics (3cr.) *
Breadth Requirement (Mathematics, Natural Science and Technology) (1/9)	PSYC 100 - General Psychology (3cr.)
Breadth Requirement (History and Cultural Change) (2/9)*	Breadth Requirement (Mathematics, Natural Science and Technology with Lab) (3/9)
BUAD 110 - Basics of Business (3cr.) (FYE)*	Breadth Requirement (Creative Arts and Humanities) (4/9)*
Credits: 15	Credits: 16
Second Year
ACCT 207 - Accounting I (3cr.) *	ACCT 208 - Accounting II (3cr.) *
MATH 201 - Introduction to Statistical Methods I (3cr.) *	COMM 212 - Oral Communication in Business (3cr.) or HOSP 230 - Executive Presentations and Problem Solving (3cr.)
MISY 160 - Business Computing: Tools and Concepts (3cr.)	MATH 202 - Introduction to Statistical Methods II (3cr.) *
Breadth Requirement (Creative Arts and Humanities, History and Cultural Change, or Foreign Language) (5/9)	MISY 261 - Business Information Systems (3cr.)
Breadth Requirement (SOCI course from Social and Behavioral Sciences) (6/9)	Breadth Requirement (Creative Arts and Humanities, History and Cultural Change, or Foreign Language) (7/9)
Credits: 15	Credits: 15
Third Year
BUAD 301 - Introduction to Marketing (3cr.) *	ACCT 352 - Law and Social Issues in Business (3cr.)
BUAD 306 - Introduction to Service and Operations Management (3cr.) *	BUAD 302 - Marketing Research (3cr.) *
BUAD 309 - Organizational Behavior (3cr.) *	International Theme Elective
FINC 311 - Principles of Finance (3cr.) *	Breadth Requirement (Social and Behavioral Sciences) (8/9)
Multicultural Requirement	Free Elective (1/3)
Credits: 15	Credits: 15
Fourth Year
BUAD 471 - Advertising and Media Management (3cr.) or BUAD 473 - Consumer Behavior (3cr.) *	BUAD 441 - Strategic Management (3cr.) (Capstone)*
BUAD 476 - Marketing Analytics (3cr.) *	BUAD 479 - Marketing Strategy for the Firm (3cr.) *
Marketing Core Elective (1/2)*	Professional Elective (should satisfy Discovery Learning Experience)
Marketing Core Elective (2/2)*	Breadth Requirement (Social and Behavioral Sciences) (9/9)
Free Elective (2/3)	Free Elective (3/3)
Credits: 15	Credits: 15
Total Credits: 121

* Minimum grade of C- required.

Disclaimer: Four-Year Plans are a Departmental suggestion of how a student could complete this degree in four years (eight semesters). Students may opt to take courses in the summer or winter sessions. These plans do not take into account additional requirements brought on by minors or other majors. A Four-Year Plan is subject to change from year-to-year given the resources and focuses of the Department. This document is not intended to replace advising. It is the student’s responsibility to meet with his or her assigned advisor at least once a semester to monitor progress and ensure that he or she is on track to graduate on time. Students can also utilize the Degree Audit in UDSIS to monitor their progress.