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Mar 29, 2024
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2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]
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BUAD 479 - Marketing Strategy for the Firm (3cr.)Credit(s): 3 MKTG STRATEGY FOR THE FIRM Component: Lecture The application of management decision processes and strategies to the integration of the firm’s total marketing mix. Multifaceted problems are studied in large, medium and small firms. Students analyze cases and other real marketing problems. Allowed Units: 3 Grading Basis: Student Option PREREQ: Twelve credit hours of marketing courses including BUAD 302 . Course Typically Offered: Fall and Spring
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