Mar 29, 2024  
2017-2018 Undergraduate Catalog 
    
2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

BUAD 479 - Marketing Strategy for the Firm (3cr.)

Credit(s): 3
MKTG STRATEGY FOR THE FIRM
Component: Lecture
The application of management decision processes and strategies to the integration of the firm’s total marketing mix. Multifaceted problems are studied in large, medium and small firms. Students analyze cases and other real marketing problems.
Allowed Units: 3 Grading Basis: Student Option
PREREQ: Twelve credit hours of marketing courses including BUAD 302 .
Course Typically Offered: Fall and Spring