BUAD 301 - Introduction to Marketing (3cr.)

Credit(s): 3

INTRODUCTION TO MARKETING
Component: Lecture
Management of the marketing functions, marketing research, product planning, distribution channels, pricing, personal selling, and advertising. Emphasis on consumer and industrial markets.
Allowed Units: 3 Grading Basis: Student Option
RESTRICTIONS: Requires sophomore status.

University Breadth: Social and Behavioral Sciences Course Typically Offered: Fall, Winter, Spring, Summer