Food and Agribusiness Marketing (BS)

Program Educational Goals

Graduates of the Food and Agribusiness Marketing and Management Major will be able to:

Demonstrate knowledge of the structure and functioning of all aspects of the food system and value chain domestically and internationally.
Effectively communicate agribusiness issues and details about business development.
Conduct empirical research to derive meaningful, evidence-based conclusions about the food system; including problem identification, data collection, and analysis.
Apply fundamental concepts from accounting, management, marketing, and economics to analyze agricultural and food systems.
Discuss contemporary issues of food systems and agribusiness and apply responsible and ethical industry conduct that respects diverse perspectives and promotes inclusivity.

Four Year Plan

Please refer to the Four-Year Plan for departmental recommended path toward graduation.

University Requirements:

ENGL 110 - First-Year Writing (C- minimum)
First Year Seminar (FYS) (0-4 credits)
Discovery Learning Experience (DLE) (three credits)
Multicultural Requirement (three credits)
University Breadth Requirements (C- minimum):
- Creative Arts and Humanities (three credits)
- History and Cultural Change (three credits)
- Social and Behavioral Sciences (three credits)
- Mathematics, Natural Sciences, and Technology (three credits)
Capstone Experience

Major Requirements:

Core:

ACCT 207 - Accounting I Credit(s): 3
ACCT 208 - Accounting II Credit(s): 3
APEC 135 - Introduction to Data Analysis Credit(s): 3
APEC 150 - Economics of Agriculture and Natural Resources Credit(s): 3
APEC 212 - Food Retailing and Consumer Behavior Credit(s): 3
APEC 250 - World Food Economies Credit(s): 3
APEC 316 - Economics of Biotechnology and New Technologies Credit(s): 3
APEC 345 - Strategic Selling and Buyer Communication Credit(s): 3
APEC 404 - Food Marketing Credit(s): 3
APEC 409 - Surveys and Economic Experiments Credit(s): 3
APEC 410 - International Agricultural Trade and Marketing Credit(s): 3
APEC 430 - Food and Agribusiness Entrepreneurship Credit(s): 3
BUAD 301 - Introduction to Marketing Credit(s): 3
COMM 212 - Public Speaking & Professional Presentation Credit(s): 3
ECON 101 - Introduction to Microeconomics Credit(s): 3
ECON 103 - Introduction to Macroeconomics Credit(s): 3
ENGL 312 - Written Communications in Business Credit(s): 3
LEAD 100 - Leadership, Integrity and Change Credit(s): 3
or
APEC 412 - Strategic Marketing Competition Credit(s): 1-9
Note: Students must earn a minimum of 3 credits in APEC 412 to meet the requirement.
MATH 221 - Calculus I Credit(s): 3
or
MATH 241 - Analytic Geometry and Calculus A Credit(s): 4
Two additional courses (six credits) offered by the Department of Applied Economics and Statistics at the 300 or 400-level.
Eligible courses include APEC324, APEC343, APEC429, APEC406, APEC464, APEC480 or STAT408 Credits / Units: 6
STAT 200 - Basic Statistical Practice Credit(s): 3
Two courses (six credits) offered by the College of Business and Economics at the 300 or 400-level.
Eligible subject areas include ACCT, BUAD, ECON, ENTR, FINC, HOSP, MISY. Credits / Units: 6

Note:

A maximum of three credits of Independent Study in Applied Economics and Statistics and a maximum of six credits of Independent Study in all areas, including Applied Economics and Statistics, may be counted toward a degree.

Electives:

After required courses are completed, sufficient credits must be taken to meet the minimum credits required for the degree.

Recommended Minors and/or Double Majors

Students are encouraged to select a minor or double major to fulfill electives.

Complete one of the following minors:

Business Administration Minor
Economics Minor
Entrepreneurship
Resource Economics Minor
Statistical Data Analysis
Sustainable Apparel and Textile Innovation Minor

Or one of the following double majors:

Agriculture and Natural Resources
Sustainable Food Systems

Suggested Communications and Writing Electives:

ENGL 301 - Advanced Writing Credit(s): 3
ENGL 410 - Technical Writing Credit(s): 3