Strategic Communication (MBA/MA)

Following are program educational goals for each of these programs:

MBA Program Educational Goals

1. Use data-driven analytics to make sound, evidence-based decisions;
2. Frame and address problems through the use of integrative, critical and strategic thinking;
3. Build effective oral, written and interpersonal communication skills;
4. Learn to design and use processes for competitive advantage;
5. Demonstrate a commitment to diversity and ethical leadership.

Strategic Communication MA Program Educational Goals

1. Develop a deeper understanding of Strategic Communication and acquire the skill set necessary to apply what they learn in the professional world.
2. Design and implement research for their organizations.
3. Design, implement, and evaluate communication campaigns.
4. Deliver recommendations for the future of projects and issues they may face in their careers.
5. Write for multimedia with a professional audience (Strategic Communication/Public Relations) in mind.
6. Analyze and evaluate competitors’ strategic communication efforts.