Following are program educational goals for each of these programs:
MBA Program Educational Goals
- Use data-driven analytics to make sound, evidence-based decisions;
- Frame and address problems through the use of integrative, critical and strategic thinking;
- Build effective oral, written and interpersonal communication skills;
- Learn to design and use processes for competitive advantage;
- Demonstrate a commitment to diversity and ethical leadership.
Strategic Communication MA Program Educational Goals
- Develop a deeper understanding of Strategic Communication and acquire the skill set necessary to apply what they learn in the professional world.
- Design and implement research for their organizations.
- Design, implement, and evaluate communication campaigns.
- Deliver recommendations for the future of projects and issues they may face in their careers.
- Write for multimedia with a professional audience (Strategic Communication/Public Relations) in mind.
- Analyze and evaluate competitors’ strategic communication efforts.
