Marketing/ Business Analytics and Information Management 4+1 (BS/MS)

Program Requirement

The Marketing BS and Business Analytics and Information Management (BAIM) MS 4+1 program allows students the ability to earn the (Marketing BS) and (BAIM MS) in a total of five years of full-time study. All requirements for both degree programs must be satisfied. See program pages for each degree for a full list of requirements.

Students apply and are admitted to the 4+1 program as juniors or first semester seniors (before they graduate) but cannot remain in the program unless they earn their Marketing BS. Students should consult with their advisor early in the program to ensure they choose appropriate coursework. A maximum of 6 credits of graduate course work (600 level and above) taken while an undergraduate, may be “dual-counted” toward the Bachelor’s and the Master’s degrees.

Last Revised for 2024-2025 Academic Year