Advertising Minor

Required Courses

C- required in any course to count for advertising minor.

BUAD 301 - Introduction to Marketing Credit(s): 3
BUAD 471 - Advertising and Media Management Credit(s): 3
COMM 245 - Media and Society Credit(s): 3

Majors in the Lerner College of Business & Economics

Must complete 12 credits - 3 credits from the first list below, and 9 credits from the second list below. C- required in any course to count for advertising minor. A course may not satisfy more than one requirement for the minor.

Choose one of the following:

Must complete one 3-credit course from the list below:

BUAD 473 - Consumer Behavior Credit(s): 3
BUAD 477 - Digital Marketing Credit(s): 3
ENTR 211 - Storytelling Credit(s): 3
ENTR 350 - Introduction to Entrepreneurship Credit(s): 3
ENTR 351 - Entrepreneurial Marketing Credit(s): 3
ENTR 355 - User-Centered Research Methods for Entrepreneurship Credit(s): 3
ENTR 356 - Creativity and Design Thinking Credit(s): 3
BUAD 470 - Introduction to Personal Selling Credit(s): 3

Choose three of the following:

Must complete 3 3-credit courses from the list below.

ART 204 - Media/Design/Culture Credit(s): 3
COMM 209 - Introduction to Public Relations Credit(s): 3
COMM 224 - Introduction to Electronic Media Production Credit(s): 3
COMM 313 - Communication Principles in Advertising Credit(s): 3
COMM 325 - Studio Television Production Credit(s): 3
COMM 333 - Social Media Management Credit(s): 3
COMM 423 - Communication, Advertising, and the Consumer Credit(s): 3
EDUC 485 - Multimedia Literacy Credit(s): 3
ENTR 211 - Storytelling Credit(s): 3

Majors in Colleges other than Lerner College of Business & Economics

Choose one of the following:

Must complete one 3-credit course from the list below.

ART 204 - Media/Design/Culture Credit(s): 3
COMM 209 - Introduction to Public Relations Credit(s): 3
COMM 224 - Introduction to Electronic Media Production Credit(s): 3
COMM 313 - Communication Principles in Advertising Credit(s): 3
COMM 325 - Studio Television Production Credit(s): 3
COMM 333 - Social Media Management Credit(s): 3
COMM 423 - Communication, Advertising, and the Consumer Credit(s): 3
EDUC 485 - Multimedia Literacy Credit(s): 3
ENTR 211 - Storytelling Credit(s): 3

Choose three of the following:

Must complete 3 3-credit courses from the list below.

BUAD 473 - Consumer Behavior Credit(s): 3
BUAD 477 - Digital Marketing Credit(s): 3
ENTR 211 - Storytelling Credit(s): 3
ENTR 350 - Introduction to Entrepreneurship Credit(s): 3
ENTR 351 - Entrepreneurial Marketing Credit(s): 3
ENTR 355 - User-Centered Research Methods for Entrepreneurship Credit(s): 3
ENTR 356 - Creativity and Design Thinking Credit(s): 3
BUAD 470 - Introduction to Personal Selling Credit(s): 3

Advertising Minor

Required Courses

Majors in the Lerner College of Business & Economics

Choose one of the following:

Choose three of the following:

Majors in Colleges other than Lerner College of Business & Economics

Choose one of the following:

Choose three of the following:

Credits to Total a Minimum of 21

Last Revised for 2024-2025 Academic Year