Strategic Communication (MA)

Core:

• COMM 702 - Principles of Strategic Communication Credit(s): 3
• COMM 703 - Communication Research Credit(s): 3
• COMM 706 - Communication Theory Credit(s): 3
• COMM 707 - Strategic Communication Ethics Credit(s): 3

Concentration:

Each student will choose and declare one of two concentrations within the Strategic Communication program by the time of their completion of their Required Core Courses. Concentration requirements consist of the completion of three concentration courses (9 credits) from their chosen concentration. 

Electives:

Students must take six additional course credits over the course of their program. These courses may come from their chosen concentration, the other concentration, or from the list of courses below.

• COMM 740 - Effective Health Communication Credit(s): 3
• COMM 751 - Digital Political Strategy Credit(s): 3
• COMM 752 - Sports Communication & Branding Credit(s): 3
• COMM 753 - Media Analytics Credit(s): 3
• COMM 754 - Communication and Leadership Credit(s): 3

Capstone:

• COMM 769 - Strategic Communication Capstone Credit(s): 3

Core:

• COMM 702 - Principles of Strategic Communication Credit(s): 3
• COMM 703 - Communication Research Credit(s): 3
• COMM 706 - Communication Theory Credit(s): 3
• COMM 707 - Strategic Communication Ethics Credit(s): 3

Electives:

Students must take fifteen elective course credits from the list below over the course of their program to develop their own individualized program of study. Students must consult with an adviser (the Department of Communication’s Director of Graduate Studies unless another adviser is assigned to the student) to ensure their course selections best fit their academic and career goals.

• COMM 609 - Public Relations Campaign Planning Credit(s): 3
• COMM 613 - Advanced Public Relations Management Credit(s): 3
• COMM 652 - Communication and Persuasion Credit(s): 3
• COMM 676 - Social Media and Communication Credit(s): 3
• COMM 719 - Reputation Management Credit(s): 3
• COMM 814 - Communication Campaigns Credit(s): 3
• COMM 722 - Crisis Communication Credit(s): 3
• COMM 724 - Public Relations Writing Credit(s): 3
• COMM 725 - Branding Credit(s): 3
• COMM 729 - Topics in Public Relations Credit(s): 3-6
• COMM 731 - Interactive Marketing Credit(s): 3
• COMM 733 - Writing for Digital Media Credit(s): 3
• COMM 734 - Digital Media Content Strategy Credit(s): 3
• COMM 735 - Social Media Management Credit(s): 3
• COMM 736 - User Data Analytics Credit(s): 3
• COMM 739 - Topics in Digital Media Credit(s): 3-6
• COMM 740 - Effective Health Communication Credit(s): 3
• COMM 751 - Digital Political Strategy Credit(s): 3
• COMM 752 - Sports Communication & Branding Credit(s): 3
• COMM 753 - Media Analytics Credit(s): 3
• COMM 754 - Communication and Leadership Credit(s): 3
• COMM 756 - Advanced Strategic Communication Writing Credit(s): 3

Capstone:

• COMM 769 - Strategic Communication Capstone Credit(s): 3