Advertising Minor

Marketing Courses:

• BUAD 301 - Introduction to Marketing (3cr.)
• BUAD 471 - Advertising and Media Management (3cr.)
• BUAD 473 - Consumer Behavior (3cr.)

Art Course:

• ART 204 - Media/Design/Culture (3cr.)

Communication Courses:

• COMM 245 - Media and Society (3cr.)
• COMM 486 - Multimedia Literacy (3cr.)

Total Credits 21

Marketing and Economics Courses:

• BUAD 301 - Introduction to Marketing (3cr.)
• BUAD 471 - Advertising and Media Management (3cr.)
• BUAD 473 - Consumer Behavior (3cr.)

•  

• ECON 100 - Economic Issues and Policies (3cr.)

• or

• ECON 103 - Introduction to Macroeconomics (3cr.)

Art Course:

• ART 204 - Media/Design/Culture (3cr.)

Communication Courses:

Six credits from:

• COMM 245 - Media and Society (3cr.)
• COMM 309 - Introduction to Public Relations (3cr.)
• COMM 313 - Communication Principles in Advertising (3cr.)
• COMM 325 - Studio Television Production (3cr.)
• COMM 423 - Communication, Advertising, and the Consumer (3cr.)
• COMM 486 - Multimedia Literacy (3cr.)

Credits to Total a Minimum of 21