ENTR 351 - Entrepreneurial Marketing

Credit(s): 3

ENTREPRENEURIAL MARKETING
Component: Lecture
Explore basic and advanced marketing topics pertinent to bringing new innovations to market, including: product concept testing and the new product development process; customer behavior as it relates to the adoption of new products; characteristics of high technology and other types of entrepreneurial markets; test marketing; market segmentation, targeting, and positioning; the formulation of go-to-market strategies (including product, distribution, promotional, and pricing strategies); and entrepreneurial selling.
Repeatable for Credit: N Allowed Units: 3 Multiple Term Enrollment: N Grading Basis: Student Option

Crosslisted: May be crosslisted with BUAD 351.

College of Engineering Breadth: EG PREP: COE Pro & Career Prep Req Course Typically Offered: Fall and Spring

General Education Objectives:
GE1C: Engage in Constructive Ideation GE2B: Communicate Orally GE2C: Communicate Through Creative Expression GE3A: Work Collaboratively Across Cultures