BUAD 477 - Digital Marketing

Credit(s): 3

DIGITAL MARKETING
Component: Lecture
Explore the possibility and limitations of various digital media and learn how to apply and adapt basic and advanced marketing strategies to construct and critically evaluate digital efforts, their impact, and their practical use in marketing contexts. Develop skills related to search engines, social media, web analytics, and a wide variety of other formats. Examine strategies for creating, managing, and measuring two-way marketing conversations with consumers on a variety of digital platforms, including mobile devices.
Repeatable for Credit: N Allowed Units: 3 Multiple Term Enrollment: N Grading Basis: Student Option

PREREQ: BUAD 301. RESTRICTIONS: Open to marketing majors only.

Course Typically Offered: Fall and Spring

General Education Objectives:
GE1A: Read Critically GE1B: Analyze Arguments and Information GE1C: Engage in Constructive Ideation GE2A: Communicate Effectively in Writing GE2C: Communicate Through Creative Expression GE3A: Work Collaboratively Across Cultures GE5A: Reason Quantitatively