BUAD 475 - International Marketing

Credit(s): 3

INTERNATIONAL MARKETING
Component: Lecture
Explore fundamental principles, frameworks and strategies underpinning international marketing endeavors including market selection, entry and expansion. Assess environmental and operational complexities of marketing internationally via evolving media formats and digital platforms. Examine the standardization versus customization of marketing strategies across national markets. Develop conceptual understanding and practical skills through real-world experiential learning scenarios, enabling students to design and execute effective international marketing strategies.

Repeatable for Credit: N Allowed Units: 3 Multiple Term Enrollment: N Grading Basis: Student Option

PREREQ: BUAD 100 or BUAD 301.

Course Typically Offered: Fall and Spring

General Education Objectives:
GE1C: Engage in Constructive Ideation GE3A: Work Collaboratively Across Cultures GE3B: Work Independently Across Cultures GE4: Critically Evaluate Ethical Implications