BUAD 472 - Marketing, Society and the Environment

Credit(s): 3

MKTG, SOCIETY & ENVIRONME
Component: Lecture
Focuses on the interface between marketing management and the social-environmental dynamics of the surrounding society. Students critically analyze concepts and practices relating to socially responsible marketing management to gain an understanding of emerging social and environmental issues relevant to marketing decision making.
Repeatable for Credit: N Allowed Units: 3 Multiple Term Enrollment: N Grading Basis: Student Option

PREREQ: BUAD 301.

Course Typically Offered: Verify offering with Dept

General Education Objectives:
GE1C: Engage in Constructive Ideation GE2B: Communicate Orally GE2C: Communicate Through Creative Expression GE5A: Reason Quantitatively GE5C: Reason Scientifically