COMM 728 - Strategic Communication and Persuasion

Credit(s): 3

STRAT COMM AND PERSUASION
Component: Lecture
Course examines how influence is created and resisted through communication in various settings, including personal relationships, public relations, advertising, and political campaigns. Highlights theories of persuasion and attitude change, with applications to various content areas, and features exploration of available literature on a range of concepts including exposure, memory, and other persuasion outcomes.
Repeatable for Credit: N Allowed Units: 3 Multiple Term Enrollment: N Grading Basis: Student Option
RESTRICTIONS: Students who received credit in COMM 652 are not eligible to take this course without permission.

Course Typically Offered: Fall, Summer and Spring