COMM 652 - Communication and Persuasion

Credit(s): 3

COMMUNICATION AND PERSUASION
Component: Lecture
An examination of how influence is created and resisted through communication in various settings, including personal relationships, public relations, advertising and political campaigns. Emphasis on contemporary theories of persuasion and attitude change, with applications to the various content areas studied.
Repeatable for Credit: N Allowed Units: 3 Multiple Term Enrollment: N Grading Basis: Student Option
RESTRICTIONS: Students who received credit in COMM 728 are not eligible to take this course without permission.

Course Typically Offered: Fall and Spring