FASH 430 - Apparel Brand Management & Marketing

Credit(s): 3

APPAREL BRAND MGMT & MKTG
Component: Lecture
A study of the significance of brand management for fashion companies as a competitive strategy for building sales and customer base. Introduction to the essential elements of branding, the course covers major activities of brand management and marketing with a focus on apparel firms. Apparel branding examined in global context due to the global nature of industry and its impact on fashion consumers around the world.
Repeatable for Credit: N Allowed Units: 3 Multiple Term Enrollment: N Grading Basis: Student Option

PREREQ: FASH 218 or BUAD 301.

Course Typically Offered: Fall and Spring

General Education Objectives:
GE1A: Read Critically GE2A: Communicate Effectively in Writing GE2B: Communicate Orally