BUAD 478 - Field Projects in Marketing

Credit(s): 3

FIELD PROJECTS IN MARKETING
Component: Internship
Student teams apply knowledge of marketing and business in a “real world” setting with local, regional, and national profit and nonprofit businesses on marketing projects funded by the companies. Projects involve: defining objectives, collecting relevant data, analyzing, interpreting, and reporting results/recommendations to management.
Repeatable for Credit: N Allowed Units: 3 Multiple Term Enrollment: N Grading Basis: Student Option

PREREQ: At least nine credits in marketing including BUAD 302, or permission of instructor.

Requirement Designations: Discovery Learning Experience Course Typically Offered: Spring

General Education Objectives:
GE1B: Analyze Arguments and Information GE1C: Engage in Constructive Ideation GE2A: Communicate Effectively in Writing GE2B: Communicate Orally GE2C: Communicate Through Creative Expression GE3A: Work Collaboratively Across a Variety of Cultures GE5A: Reason Quantitatively GE5B: Reason Computationally