BUAD 473 - Consumer Behavior

Credit(s): 3

CONSUMER BEHAVIOR
Component: Lecture
Explores a variety of topics including: the decision processes associated with buying, consuming, and disposing of products, services, and ideas; social, cultural, and psychological influences on consumer decision making and consumption patterns; the relationship between consumer behavior and marketing decision making.
Repeatable for Credit: N Allowed Units: 3 Multiple Term Enrollment: N Grading Basis: Student Option

PREREQ: BUAD 301.

Course Typically Offered: Fall, Summer and Spring

General Education Objectives:
GE1B: Analyze Arguments and Information GE1C: Engage in Constructive Ideation GE2A: Communicate Effectively in Writing GE2B: Communicate Orally GE2C: Communicate Through Creative Expression GE4: Critically Evaluate Ethical Implications GE5C: Reason Scientifically