Dec 08, 2022  
2020-2021 Undergraduate Catalog 
    
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

BUAD 471 - Advertising and Media Management

Credit(s): 3
ADVERTISING & MEDIA MANAGEMENT
Component: Lecture
Explore a variety of topics including: determining advertising objectives, media planning including media characteristics, media-market measurements and media purchasing; selecting campaign themes and developing creative strategy for traditional and electronic markets; controlling advertising expenditures; the impact of regulations as well as social and economic effects of advertising.
Repeatable for Credit: N Allowed Units: 3 Multiple Term Enrollment: N Grading Basis: Student Option
PREREQ: BUAD 301 .
Course Typically Offered: Fall, Winter and Spring
General Education Objectives:
GE1C: Engage in Constructive Ideation GE2A: Communicate Effectively in Writing GE2C: Communicate Through Creative Expression GE5A: Reason Quantitatively