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Apr 23, 2024
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2020-2021 Graduate Catalog [ARCHIVED CATALOG]
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COMM 753 - Media AnalyticsCredit(s): 3 MEDIA ANALYTICS Component: Lecture Introduction to the basic concepts and uses of media analytics. Included are an exploration of data acquisition about audiences, sources of commercial data, and an overview of some of the popular analytics platforms and tools. Repeatable for Credit: N Allowed Units: 3 Multiple Term Enrollment: N Grading Basis: Student Option Course Typically Offered: Fall, Summer and Spring
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