COMM 752 - Sports Communication & Branding

Credit(s): 3

SPORTS COMM & BRANDING
Component: Lecture
Examines how communication professionals can use sports culture to leverage brand awareness for sports organizations as well as gain a positive brand association for those companies whose identities are linked to sports. Will look at what communication strategies can be utilized to advance the brand.
Repeatable for Credit: N Allowed Units: 3 Multiple Term Enrollment: N Grading Basis: Student Option
Course Typically Offered: Fall, Summer and Spring