COMM 734 - Digital Media Content Strategy

Credit(s): 3

DIGITAL MEDIA CONTENT STRATEGY
Component: Lecture
Examines how compelling digital media content is essential in engaging site visitors and driving their behavior. Topics include the intersection of search engine optimization, social media, and content marketing strategies and the future of content strategy.
Repeatable for Credit: N Allowed Units: 3 Multiple Term Enrollment: N Grading Basis: Student Option
Course Typically Offered: Fall, Summer and Spring