COMM 731 - Interactive Marketing

Credit(s): 3

INTERACTIVE MARKETING
Component: Lecture
Explores the growing promise of mobility, the possible pitfalls of marketing in social media, and web analytics, including search engine marketing and search engine optimization. Will learn how to define their audience, establish key performance indicators, measure results, and optimize the experience for the user.
Repeatable for Credit: N Allowed Units: 3 Multiple Term Enrollment: N Grading Basis: Student Option
Course Typically Offered: Fall, Summer and Spring