May 22, 2022  
2020-2021 Graduate Catalog 
2020-2021 Graduate Catalog [ARCHIVED CATALOG]

COMM 725 - Branding

Credit(s): 3
Component: Lecture
Students learn how to develop brands, create concepts, and develop advertising campaigns. Included are how to determine appropriate media for particular campaigns, how to organize a creative department, how to create budgets and timelines, and how to research and purchase visual imagery.
Repeatable for Credit: N Allowed Units: 3 Multiple Term Enrollment: N Grading Basis: Student Option
Course Typically Offered: Fall, Summer and Spring