COMM 719 - Reputation Management

Credit(s): 3

REPUTATION MANAGEMENT
Component: Lecture
An examination of the role of personal reputation in an overall organization, including how corporate culture can influence a company’s reputation and how internal communications can serve as a tool. Will also examine the factors of reputational risk and the strategies behind building a reputation.
Repeatable for Credit: N Allowed Units: 3 Multiple Term Enrollment: N Grading Basis: Student Option
Course Typically Offered: Fall, Summer and Spring